Truth: When you apply dye to your hair, you’re opening up the cuticle so that color can be deposited, and yes, that causes damage. But using the right product can help prevent it. Take the new Clairol Nice ’n Easy formula, for instance. It has damage-blocking technology* and there are conditioners at every step—even a complimentary tube of CC+ Color Conditioner—to keep your strands hydrated and help block breakage.

Truth: Not necessarily. In fact, we’re huge fans of having a slight contrast between your hair color and your brows. Plus, darker brows frame your face better than lighter ones do.

Truth: You should wait at least a full 72 hours before washing your hair after coloring. Why? That’s how long it takes for the hair cuticles to fully close, which traps in the color. Once you start washing your hair again, use lukewarm or cool water to prevent your strands from drying out. Oh, and the pool is a no-go for at least two weeks—the chlorine will strip the cuticles, allowing minerals to get into the shaft and alter your hue. No thank you.

Truth: Your nerves are getting the best of you. At-home kits are very user-friendly these days, and there’s no need to feel intimidated. Look to the new Clairol Nice ’n Easy to get the job done without any mishaps. It has a new crème formula (that smells like lilies, for the record), doesn’t drip and offers precise application. Plus, it only takes about 25 minutes from start to finish.

Truth: In order for the color to effectively bond to your hair, your locks need to be somewhat clean. Why? Since the dye needs to penetrate the cuticle, your hair needs to be free of any built-up product (especially wax). This can also prevent the color from distributing evenly. It’s best to color hair that has been washed 24 to 48 hours prior, because the natural oils will protect your scalp from any irritation.

Truth: Investing in products that are specially designed for color-treated hair is worth it and can save you money in the long run. Here’s why: These products not only prevent color from fading fast (limiting the number of trips back to the salon) but also help restore shine and moisture (two qualities that can be stripped away after a color job).

*Reduces damage compared to our permanent hair color without EDDS