5 New Mattress Brands That Promise More Than Just Comfort

by - May 16, 2018

When’s a mattress not just a mattress? (This isn’t a setup for a cheesy pun, we swear.) With so many direct-to-consumer startups out there, it’s becoming more and more essential that new brands offer more than just the promise of a good night’s sleep. With everything from hypoallergenic benefits to full-bedroom outfitting, these are the companies thinking outside the (UPS-delivered, surprisingly compact) mattress box. Now to make a decision

THE COOL PICK


Just launched (in early April!), the Molecule mattress is all about helping regulate temperature while you sleep, ideal for so-called “hot sleepers.” Their design boasts double the airflow of competing mattresses, and the brand insists that retaining an optimal body temperature while sleeping isn’t just about comfort but actually helps you get more restorative sleep. (They’ve got the science to back it up too.)

THE ALL-IN-ONE EXPERTS

Calling them a mattress brand doesn’t really cut it. Tomorrow Sleep takes a holistic approach to helping you get a better night’s rest. Not only do they sell two distinct mattresses (a hybrid and a memory foam option), they also offer a platform, an adjustable bed frame, sleep trackers, and even blackout curtains. If you’re looking to do a total overhaul of your bedroom and improve your nighttime routine, look no further.

THE ONE FOR ALLERGY SUFFERERS

This is also the mattress for those who have a crippling fear of bed bugs (*slowly raises hand*). NECTAR‘s option is designed to be naturally resistant to dust mites and bed bugs, and it’s made with five layers of CertiPUR-US-certified materials (which means it’s free of sketchy ingredients like ozone depleters, PBDEs, TDCPP, mercury, and lead). Unlike coil mattresses, which create pockets where dust can accumulate, NECTAR’s mattress will never make you sneeze.

THE LUXE PICK

Want to feel like a queen every time you slide into bed? DreamCloud might be your best bet. It’s the only mattress we’ve seen that features a layer of hand-tufted cashmere on top. Pretty glamorous, eh? But don’t worry: Even with this cozy covering, it still stays cool and comfy from season to season.

THE ONE WITH THE MOST OPTIONS

If you believe that a mattress is as much a design decision as a comfort decision, you’ll love Allswell. This woman-led company makes two mattresses (a firmer one and a softer one,  no confusion there) and teams up with designers and influencers to offer a vast array of bedding that perfectly complements their mattresses. There’s something for everyone in their selections.

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